Meet Our Stylists: Rayne ReedBy Style Counsel / May 2, 2018 / Blog,Interviews / 0 Comments
Rayne Reed is an incredibly inspiring woman who has worked in many corners of the fashion industry and the world. She has shared with us her advice on how she knew fashion was the right route for her, her advice on how to succeed in a styling career and why she loves being a Style Counsel Stylist.
How did you get into styling?
My background is in fashion design and concept development, so styling has always been a natural extension of bringing my creative ideas to life. I love the experimentation that comes with styling. I love to try new ideas, and styling lets me do that every day!
What is your favorite part of your job and why?
I love the constant creativity that fashion brings to my life. Fashion requires new ideas all the time to get ahead and stay ahead. I learn new things every day and have become an expert at quick problem-solving.
How did you know that you were in the right career after securing your first job in the fashion industry?
I am from a very creative family of textile designers, artists, pattern makers, seamstresses and fashion retailers, so a career in fashion was not really a choice, but an unspoken reality. I drew my first my first sketch at age 6, showing my mum a dress I wanted her to sew. I was styling friends and commenting on their outfits at a very young age. Discussions on Pantone colors, print scale and repeat, and head to toe looks were a common topic of discussion at our dinner table. I took a job as a buyer when I was studying Finance at University, and thought it would be a good way to earn a little extra money (funding a well-established shopping obsession).
My plan was to study architecture after Finance. But a job in a design studio in Berkeley,
California offered an opportunity that I could not resist. I have not looked back since. I have lived in San Francisco, New York, Los Angeles, London, Shanghai, and Singapore while building a career in fashion. When you love the work you do, success comes.
What advice would you give to someone who is looking to follow in your footsteps?
Fashion is a big, creative world, and if you love it, join the revolution that is happening today. Fashion is always participating in an evolution, it is one of the industries that leads the most visible cultural statements on a daily basis. When I started in this industry, it was very different. In the course of my career, there have been three key changes that I have played a role in leading: the digital world has emerged (when I started we did not even have email!), fast fashion as changed trend realization and consumer expectation of accessible fashion (lead by Zara), and the global marketplace is a reality (Asian designers and consumers are shaping the marketplace in whole new ways). With all that said, there are some truths that anyone interested in fashion should know:
• Design is a Discipline.
• Retail requires Resilience.
• Finance is Fundamental.
• Get experience from the Ground Up.
• Mentorship moves Mountains.
How do you think fashion will change in the next year?
Like all industries, fashion and retail is going through a digital revolution. I think the power of Instagram, Bloggers/Influencers, eCommerce will continue to influence how consumers engage with brands and great product. Two important ideas that will change the nature of fashion will be sustainable fashion and circular fashion. Visibility to the ethical manufacturing and environmental consciousness is the most important thing fashion companies and brands need to focus on. Fashion is powerful and has the infrastructure and audience to drive real change.
In the industry at the moment, who do you think is the most influential designer?
I think the days of one influential designer are in the past. With social media and the access to creative ideas from around the world, the designers and creatives are collectively influencing trends. I think there are some luxury brands that have highly influential designers / creative directors that influence the big concepts and ideas that drive the industry. Alessandro Michele (Gucci), Virgil Abloh (Louis Vuitton), Maria Grazia Chiuri (Dior). Their work is not only beautiful, compelling and groundbreaking but it also makes statements on culture, politics and our world today. On another level, I think the real heroes of design for real girls are the teams at companies like ASOS, BooHoo, Zara who are delivering incredibly interesting and diverse offers at great prices for the rest of us. Having been a director in commercial design studios, it is an awesome task for these design teams and they keep continuing to deliver.
What is your favorite thing about being a Style Counsel Stylist?
I absolutely love answering fashion questions from real girls. I completely relate to their wardrobe and styling dilemmas. I have spent a career giving and receiving styling and fashion advice, and it is a personal passion to help women/men feel more confident in their style choices. The community at Style Counsel inspires me so much!
When you are not working and styling our users how do you spend your time?
Because I love what I do, I am always working, creating and participating in fashion and design in some way. As a freelance consultant, I am always working. I work with brands and businesses around the world to help them generate new concepts to grow their businesses.
No two days are the same for me, I can go from consulting on an editorial shoot, lecturing fashion students or working with a factory to produce a garment. I have lived around the world, and I am a passionate traveler. I really enjoy experiencing new cultures and learning more about history, art, and artisan crafts. I also love tennis, sailing, and swimming. I am also really interested in global economics and consumer trends.
Where is your favorite place to shop?
Depends what I am looking for, and where I am. My friends will tell you I can turn any outing into a shopping experience. I also travel a lot for work, so I consider the world my marketplace. A few of my favorite places: fleamarkets (Paris and Hong Kong are my favorites), Depop (I buy and sell), vintage shops (London and LA are fantastic), Design Museums (V&A Gift Shop has really fun, quirky bags, earrings, bracelets, and rings for a great price.)
What was the last item of clothing you bought?
The last accessory I bought was Socks! I am obsessed with socks, as an easy way to bring fun and color to any look. I am definitely all about the cropped trouser and midi skirt trend, so sock choice really completes my look.
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